Digital Marketing Officer


Louis Hotels, one of the biggest hotel groups in Greece and Cyprus, is seeking to recruit a qualified individual for the following position at the Head Offices in Nicosia, Cyprus:

Digital Marketing Officer

       Main Responsibilities:

  • Coordinates and implements all facets of our digital marketing initiatives, including but not limited to PPC ad campaigns, email marketing, and influencer partnerships.
  • Promotes special offers and packages across all hotel properties, while closely monitoring their performance metrics to gauge success and make data-driven adjustments.
  • Plans, monitors, and reports on key performance indicators (KPIs) for all digital actions, including but not limited to Google Ads, social media ads, programmatic advertising, and native advertising.
  • Budgeting: Assist in managing the digital marketing budget, ensuring that resources are used effectively. 
  • Competitor Analysis: Keep an eye on market trends and competitor strategies to inform internal decision-making. Evaluates important metrics that affect website traffic, conversion rate, and ROI.
  • Creates and tests landing pages, funnels, and customer journeys to optimize user experience and business outcomes.
  • Manages all company websites and platforms, ensuring consistent branding and up-to-date content.
  • Collaborates with corporate and agency partners to review SEO ranking and implements strategic SEO improvements for all hotel websites.
  • Works closely with the content team to develop a content strategy that aligns with broader digital marketing goals.


  • Minimum of 5 years proven experience in digital marketing, particularly in the hospitality or tourism sector.
  • Certified in Google Ads, Facebook Blueprint, or similar digital marketing certifications.
  • In-depth knowledge of various social media platforms, PPC, website analytics tools (e.g., Google Analytics, WebTrends), and CRM software.
  • Hands-on experience with website CMS like WordPress and coding languages such as HTML, CSS, and JavaScript will be considered a strong advantage.
  • Exceptional analytical and data interpretation skills. Familiarity with data visualization tools like Power BI or Data Studio is a plus.
  • Proven ability to stay updated on the latest trends, tools, and technologies in digital marketing.
  • Excellent command of the English language; proficiency in additional languages is a plus.
  • Strong project management skills, including experience with agile methodologies.
  • EU Nationality or eligibility to work in European Union.



  Interested applicants are requested to submit their CV to the e-mail address:  subjected with title of desired position, no later than November 12th, 2023, to the e-mail address:        

*** All applications will be treated in strict confidence***